ACE leads strategic PR and influencer initiatives for San Pedro Fish Market. The PR campaign strategy for the multi-location, family owned and operated restaurants includes generating meaningful earned media coverage in regional and national B2C and B2B publications. PR and influencer collaborations work in tandem, developing engaging storylines and partnering with influential local creators on Instagram and TikTok. KPIs for media coverage, digital growth and engagement are set and exceeded through enticing performance-driven content.