Farida is a versatile communications professional with a go-getter attitude. Her goal is to inspire through storytelling via the written word, verbal communication and digital media. Prior to joining ACE, Farida honed her talents at various agencies specializing in travel, lifestyle, and hospitality clients, with a focus on restaurants and luxury hotels, non-profits, fashion and entertainment. Her career started at a content marketing agency focused on enhancing clients’ digital media presence. This has allowed Farida to think of strategic communications planning from a 360-degree point of view taking advantage of the strengths that traditional and new media provide. Farida holds a Master’s Degree in Strategic Public Relations from University of Southern California’s Annenberg School of Communication & Journalism, as well as a Bachelor’s Degree in Marketing from University of Connecticut. In her spare time, she enjoys working out, reading, checking out the local culinary scene, catching up on podcasts, spending time at the beach, traveling and exploring new destinations.