Case Study
Public Relations for Downtown Santa Monica, Inc.
Downtown Santa Monica, Inc. is a non-profit that works with the City of Santa Monica to promote economic stability, growth and community within Downtown Santa Monica. ACE collaborates with Downtown Santa Monica Inc. to create and implement strategic public relations campaigns promoting all amenities and happenings that the Downtown and Third Street Promenade have to offer through local, regional and national media coverage and community engagement.
Strategy
A focus of the PR strategy includes enticing locals and visitors to experience Downtown Santa Monica's special programs and events.
Public relations plans are developed and executed for each virtual and live event and results are measured by media impressions and the number of attendees at events year over year.
