Case Study
Public Relations and Social Media Marketing for Glen Ivy Hot Springs
ACE leads the public relations and social media strategy for Glen Ivy Hot Springs, one of the most coveted wellness destinations around the globe. The communications program focuses on exposing regional, national and international media sources, influencers, and wellness seekers to Glen Ivy, highlighting all the property has to offer.
Strategy
The Glen Ivy Hot Springs social media plan integrates a unique content strategy with influencer programs, advertising and engaging video content across multiple platforms.
We lead a strong community management program to act as an extension of customer service on social. Regular reporting on platform analytics shows continued growth and reaffirms the verified social media accounts are online destinations for existing and new customers.
