The month-long celebration invites both guests and the public to experience a festive lineup of activations, including the nightly illumination of the bay and family-friendly holiday entertainment. To amplify awareness and attendance, ACE executed a strategic PR campaign encompassing long- and short-lead press releases, targeted media outreach and tip sheets to key broadcast and digital outlets for opening night coverage. In addition, personalized invitations were extended to a curated list of top-tier media and influencers for onsite experiences throughout the season, generating sustained visibility and engagement.