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The Crown Jewels: How the Women of Five Crowns Keep the Restaurant Thriving

Gretchen Kurz August 5, 2019

They don’t wear the flowing capes and flashy hardware we see at Comic-Con and all summer at the movies, but the five superheroes of Frank family-owned Five Crowns and SideDoor restaurants are crushing it month after month with little fanfare. Overall sales have increased, traffic is steady, and private dining is up 300 percent. Backyard cheese parties sell out twice yearly. The team is deploying tactics that make the Grand Old Dame as relevant and refreshing as Meghan Markle.

Saving the day is standard procedure for the all-female dream team that supports the ongoing challenge to make Corona del Mar’s fabled sentimental darling into one of the county’s most inviting and creative dining venues. Talking shop while sitting around the table, this veteran crew is fast to point to one another when praise is lavished on the kitchen’s seasonal innovations, the hedonistic cheese and charcuterie festivities on the patio, remarkable special events, and charity outreaches. Laser focused on positive outcomes, they emanate a palpable all-for-one, one-for-all vibe.

Operating a landmark restaurant for more than 60 years is a rare assignment. Five Crowns is tapping a new model to fortify a legacy’s future.

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