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OC Fashion Week May 18-22 in Downtown Santa Ana

(Santa Ana, Calif.) – OC Fashion Association is pleased to announce the complete program for the inaugural OC Fashion Week May 18 through 22 in the Artist Village of Downtown Santa Ana.

An educational lecture series kicks off fashion week on Wednesday, May 18 with guest speakers Bobbi Lee of Beach Bunny speaking on fashion production and Bonnie Kim of Freedom & Fashion on fair trade production. Thursday, May 19 lectures welcome Attorney Amanda Mooney of Irvine law firm Burkhalter Kessler Goodman & George LLP presenting “Foundations of Trademark and Brand Protection”. Shelley M. Liberto Law Offices of Huntington Beach will present “Starting Your Own Business and Registering Copyrights Online”. Friday, May 20 OC Fashion Association presents the student design competition fashion show “The OC Fashion House” with students from Art Institute OC, Santa Ana College, Long Beach City College, Cal State Long Beach and Cal State Fullerton competing their wears on the runway at the historic Yost Theater. Saturday, May 21 the lecture series continues with “Style Pro” tips from Erin Bianchi, Director of Special Events at Bloomingdales and Caroline Letieri, Trend Reporter. The Fall/Winter Collections Show “OC Born” follows on Saturday evening under the stars on the 2nd Street Promenade with local design houses Adolfo Sanchez (women), Dual Society (men), I.CTZN (men/women), and Matte Black (men/women) taking the runway. On Sunday, May 22, an informal children’s show “Raised in OC” will be presented at the Santora Building with Kangacoo Designs, Auntie Kerrie and Fore !! Axel and Hudson. To wrap up the week of fashion a special champagne mix and mingle will follow the children’s show with a second informal show “In Sustainable Fashion” featuring 31 Bits (accessories), Simply Vintage (accessories), Upper Class Label (women), Love Clothing (women), and Lola Paige (women) closing the event.

The complete Fashion Week schedule and information on the designers follows.

Wednesday, May 18

Event: Lecture Series – “PRODUCING FASHION”: Production & Fair Trade

Guest speakers:

  • Production – Bobbi Lee (Beach Bunny)
  • Fair trade production – Bonnie Kim (Freedom & Fashion)

Location: DGWB ADVERTISING & COMMUNICATIONS: 217 N. Main St., Santa Ana, CA 92701

Time: 5:30 – 9 p.m.

Admission: $20 GA, $10 students, OCFA members FREE

BUY TICKETS: http://ocfashionweek.eventbrite.com/?ref=ebtn

Thursday, May 19

Event: Lecture Series – “ENTERING THE FASHION BUSINESS”

Guest speaker:

  • “Starting Your Own Fashion Business: Practical Tips on Forming a Company, Protecting Your Trademark and Avoiding Liablity” by Shelley M. Liberto of Law Offices of Shelley M. Liberto, Huntington Beach.
  • “Self Promotion and Branding” by Aileen Holmes, Independent Artist/Graphic Designer/Textile Designer, www.aileenholmes.com

Location: DGWB ADVERTISING & COMMUNICATIONS: 217 N. Main St., Santa Ana, CA 92701

Time: 5:30 – 9 p.m.

Admission: $20 GA, $10 students, OCFA members FREE

BUY TICKETS: http://ocfashionweek.eventbrite.com/?ref=ebtn

Friday, May 20

Event: “THE OC FASHION HOUSE” – Student Design Competition Fashion Show –

Designer student participants:

  • Rachel Anson – Art Institute OC
  • Travis Villasenor – Art Institute OC
  • Coral Castillo – Art Institute OC
  • Crystalle Perez – Art Institute OC
  • Karla Alvarado – Santa Ana College
  • Monica Holdman – Long Beach City College
  • Amber Hickman – Cal State University Long Beach
  • Basil Malicsi – Cal State University Long Beach
  • Dawn Roda – Cal State University Long Beach
  • Kimberly Luu – Santa Ana College

Location: THE YOST THEATRE: 301 Spurgeon St., Santa Ana, CA 92701

Time: Doors open 7pm. Show 8 – 10 p.m.

Admission: $12 GA

BUY TICKETS: http://ocfashionweek.eventbrite.com/?ref=ebtn

FASHION EXHIBIT: “CORSETS IN MODERN FASHION” – Cheri Wilson

Location: THE YOST THEATRE: 301 Spurgeon St., Santa Ana, CA 92701

Saturday, May 21

Event: Lecture Series -– “STYLE PRO”

Guest Speakers:

  • Style, Events & Promotions – Erin Bianchi (Bloomindales)
  • OC Trend Forecasting – Caroline Lettieri (nudawgntown.com)

Location: GRAND CENTRAL ART CENTER: 125 North Broadway Santa Ana, CA 92701

Time: Lecture 2:30 p.m. – 5:30 p.m.

Admission: $20 GA, $10 students, OCFA members FREE

BUY TICKETS: http://ocfashionweek.eventbrite.com/?ref=ebtn

Event: “OC BORN” – 2011/12 Fall/Winter Collections Show –

Designers/Brands:

  • DUAL SOCIETY – Rey Aquino – Men’s
  • ADOLFO SANCHEZ – Adolfo Sanchez – Women’s
  • i.CTZN – Sheena Gao, Laura Krusemark – Women’s/Men’s
  • MATTEBLACK – Paul & Matt Wignall – Women’s/Men’s

Location: OUTDOOR: 2nd Street Promenade, Santa Ana, CA 92701

Time: VIP arrival 6:30p. Show 7:30 – 9 p.m.

Admission: GA FREE, RSVP Required for VIP

VIP After-Party: FREE, RSVP Required for VIP

Sunday, May 22

FASHION EXHIBIT: “CORSETS IN MODERN FASHION” – Cheri Wilson

Location: THE YOST THEATRE: 301 Spurgeon St., Santa Ana, CA 92701

Event: “RAISED IN OC” – 2011/12 Fall/Winter Children’s Wear Collections Fashion Show –

Designers/Brands:

  • KANGACOO DESIGNS – Katie Nguyen – Boys & Girls
  • AUNTIE KERRIE – Kerrie Garcia – Boys & Girls
  • FORE!! AXEL & HUDSON – Paul Nguyen – Boys

Event: “IN SUSTAINABLE FASHION” – 2011/12 Fall/Winter Designer Collection Fashion Show –

Brands/Designers:

  • 31 BITS – Accessories
  • SIMPLY VINTAGE by SANTANA ROSE – Santana Rose – Accessories
  • UPPER CLASS LABEL – Laura Mendrin – Women’s
  • LOVE CLOTHING – Jill Lutrel – Women’s
  • LOLA PAIGE – Jessica O’Hara, Thien Crisanto – Women’s

Location: THE YOST THEATRE: 301 Spurgeon St., Santa Ana, CA 92701

Doors open: 11:30a

Time: 12:00p – 2:00p

Admission: $10 (kids under the age of 5 enter FREE)

BUY TICKETS: http://ocfashionweek.eventbrite.com/?ref=ebtn

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